4th Edition — Now Updated for 2024

Are You Getting the Top-Quality Leads Your Business Deserves?

This bestselling book is the ultimate guide to setting up your Google Ads account, selecting the right keywords, and optimising your campaigns. Lower your costs & increase your ROI.

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Who Should Read This Book?

A small or mid-size business owner who wants more leads
New to PPC Ads and want to ensure your account is set up correctly
Experienced in Ads but want to apply tried & true best practices
Anyone who wants to find the methods that helped a B2B client generate $35,000 in additional revenue
Anyone who wants to go from 0 to 75 highly-qualified leads daily — as one B2C client achieved

I've condensed all my Ads training, consulting, and management experience into practical methods and checklists that will help you generate predictable results.

What My Book Will Teach You

→How to set up your Ads campaign successfully from start to finish
→The exact methods that helped people like you 10x their revenue
→Ads strategies tried, tested, and refined over 15+ years
→Why you should never let AI take complete control of your account
→How to use data and insights to run smarter campaigns
→The ideal Ads campaign structure
→How to analyse your competitors and beat them
→How to intercept your prospects' searches with the right keywords
→Best practices for ads, landing pages, and testing
→Monitoring and optimising your campaigns to drive more leads at lower cost

How to Use This Book

Campaign Setup

Launch powerful campaigns with a step-by-step tutorial. Follow along as you build your own campaign with helpful screenshots and real examples.

Grasp the Fundamentals

Read the book before setting up your account to understand the principles — how to think about PPC so you can apply future best practices confidently.

Optimise Existing Campaigns

Use the book as a checklist if you've already set up campaigns. Improve your Quality Score, reduce cost-per-click, and identify if your ROI can be higher.

Beat Your Competition

Once your ROI has increased, grow it further with remarketing campaigns, audience targeting, and the right ad group system for different audiences.

★★★★★

"Claire is truly amazing. She has helped transform our business by empowering us to run our own ads, and do so much better than our previous third party agency did. Claire is very knowledgeable, friendly, and answered any and all questions. It has been phenomenal to see the results and cost savings of running our own ads in-house — we couldn't have done it without Claire. I would recommend her and her business to anyone."

Charles Shackelford

Verified Book Reader

Turn PPC Ads into your personal lead generation facility

15+ years of knowledge distilled into actionable frameworks you can apply from day one. Don't settle for less.

"2nd edition is now live as of 2024! Are you ready to take the reins of your Ads and drive 10x more qualified leads?"

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